Our Approach

Our Approach

Blacksheep is based in Melbourne, working across Australia, NZ and SE Asia

Making your brand matter. Specialists across market research and brand strategy.

Small but Experienced.

Our consultants are among the most experienced in Australia, across market and customer research, brand architecture and positioning strategy.

Senior but Friendly.

We’ve run and consulted to national and international Advertising, Research, Media, Digital and Design agencies. But found no satisfaction in the agency model. We take satisfaction from our client’s success not our own.

Independent but connected.

Impartial strategic direction requires freedom from inhouse executional services. But strategy is a means to an end. So, we work with our or your preferred partners across brand identity, advertising, media and digital execution.

‘Blacksheep have been invaluable in helping us break through the complexity of our service delivery environment to create a brand position strategy that, when implemented, will fundamentally change the way Australians perceive government services’

Felicia Gundelach
Director myGov Strategy Team
Digital Transformation Agency (DTA)
Australian Government

‘Blacksheep have been invaluable in helping us break through the complexity of our service delivery environment to create a brand position strategy that, when implemented, will fundamentally change the way Australians perceive government services’

Felicia Gundelach
Director myGov Strategy Team
Digital Transformation Agency (DTA)
Australian Government