Brand

Brand

Iconic, corporate, niche and start-up brands have come to us to explore their brand direction; seeking answers to their core business, customer truth and brand ambition and character.

Our True North brand positioning process has been tried, tested and evolved with over 20 years experience – the typical process:

Internal Interviews

Internal Interviews

Understand internal ambition within the business

Competitive Review

Competitive Review

Competitor analysis define strengths and positioning

Customer Research

Customer Research

Map market and understand/define customer

True North Workshop

True North Workshop

Internal stakeholder group workshop to finalise brand elements

True North Report

True North Report

Final recommendation brand direction

Internal Interviews

Internal Interviews

Understand internal ambition within the business

Customer Research

Customer Research

Map market and understand/define customer

True North Report

True North Report

Final recommendation brand direction

Internal Interviews

Internal Interviews

Understand internal ambition within the business

Customer Research

Customer Research

Map market and understand/define customer

True North Report

True North Report

Final recommendation brand direction

Competitive Review

Competitive Review

Competitor analysis define strengths and positioning

True North Workshop

True North Workshop

Internal stakeholder group workshop to finalise brand elements