Marketing Packages

Marketing Packages

Micro Business Marketing Transformation Package

The philosophy

Blacksheep Group is an experienced, respected and friendly brand consultancy. One of Blacksheep’s beliefs is to make the strategic and creative services usually only corporate business can afford accessible to smaller businesses. We have therefore created a product that gives small and micro business access to our senior and experienced staff and services (utilised by international and iconic Australian brands for over 10 years).

Services

True North

True North

1. True North.

We believe the basis for business success is a strong and clear strategic brand direction. A direction that is true to the business, engaging to the customer and distinct from the competition. Our proprietary brand strategy development process, used by ANZ, Tontine, Coles and Federal Government (to name a few), is called True North. A process that through internal interviews and category competitive reviews (with consumer research optional), culminating in your Brands Story and Brand Essence that will guide every aspect of your brand and business development. A process that ends in a PowerPoint presentation, that codifies the business your brand is in, its commercial focus, how your brand helps meet your customers goals and what are your brands beliefs, purpose and character.

Brand Identity

Brand Identity

2. Brand Identity.

With this process complete, we have created a brief for the next stage. The evolution (or transformation) of your brand identity. The True North process informs the execution. We can now look at your brand through new (or evolved) eyes. The Brand Identity Process includes a revised logo and associated artwork files, a brand line, marketing direction (propositions), typographical and photographic recommendations and a brand guidelines book.

Digital Marketing

Digital Marketing

3. Digital Marketing.

With the strategy set (including a good understanding of target market and what they want from the category and your brand) and new execution complete, we can move to marketing. We will develop a Google ads strategy and Social Media strategy. We will execute, manage and optimise and report for 3 months.

Services

True North

True North

1. True North.

We believe the basis for business success is a strong and clear strategic brand direction. A direction that is true to the business, engaging to the customer and distinct from the competition. Our proprietary brand strategy development process, used by ANZ, Tontine, Coles and Federal Government (to name a few), is called True North. A process that through internal interviews and category competitive reviews (with consumer research optional), culminating in your Brands Story and Brand Essence that will guide every aspect of your brand and business development. A process that ends in a PowerPoint presentation, that codifies the business your brand is in, its commercial focus, how your brand helps meet your customers goals and what are your brands beliefs, purpose and character.

Brand Identity

Brand Identity

2. Brand Identity.

With this process complete, we have created a brief for the next stage. The evolution (or transformation) of your brand identity. The True North process informs the execution. We can now look at your brand through new (or evolved) eyes. The Brand Identity Process includes a revised logo and associated artwork files, a brand line, marketing direction (propositions), typographical and photographic recommendations and a brand guidelines book.

Digital Marketing

Digital Marketing

3. Digital Marketing.

With the strategy set (including a good understanding of target market and what they want from the category and your brand) and new execution complete, we can move to marketing. We will develop a Google ads strategy and Social Media strategy. We will execute, manage and optimise and report for 3 months.

The costs

The costs are only achievable in a package.

True North – 4,999 (plus GST) – 10 days delivery
Brand Identity – 14,999 (plus GST) – 20 days delivery
Digital Marketing – 5,999 (plus GST) – 3 months engagement
[you are responsible for media cost typically $100 per week as we grow and learn]
Marketing transformation Package: 25,997 (plus GST)

The costs

The costs are only achievable in a package.

True North – 4,999 (plus GST) – 10 days delivery
Brand Identity – 14,999 (plus GST) – 20 days delivery
Digital Marketing – 5,999 (plus GST) – 3 months engagement
[you are responsible for media cost typically $100 per week as we grow and learn]
Marketing transformation Package: 25,997 (plus GST)

The Deliverables

Brand Strategy

A brand strategy for your business developed by one of the most experienced brand strategists in the country. A strategy for business success now and in the future.


Brand Logo,Look & Feel, Indentity

A new brand logo, look and feel, a new brand identity based on the strategic direction and creative recommendations for marketing.


Marketing Campaign

A Google and Social Media marketing campaign. Including strategy, execution, optimisation and reporting for 3 months (post 3 months $199 per month for each of the services: Google and Facebook and Instagram).


The Deliverables


– A brand strategy for your business developed by one of the most experienced brand strategists in the country. A strategy for business success now and in the future.
– A new brand logo, look and feel, a new brand identity based on the strategic direction and creative recommendations for marketing.
– A Google and Social Media marketing campaign. Including strategy, execution, optimisation and reporting for 3 months (post 3 months $199 per month for each of the services: Google and Facebook and Instagram).