1. True North.
We believe the basis for business success is a strong and clear strategic brand direction. A direction that is true to the business, engaging to the customer and distinct from the competition. Our proprietary brand strategy development process, used by ANZ, Tontine, Coles and Federal Government (to name a few), is called True North. A process that through internal interviews and category competitive reviews (with consumer research optional), culminating in your Brands Story and Brand Essence that will guide every aspect of your brand and business development. A process that ends in a PowerPoint presentation, that codifies the business your brand is in, its commercial focus, how your brand helps meet your customers goals and what are your brands beliefs, purpose and character.