Research
Companies come to us to understand the metrics of their market place, and the attitudes motivation and behaviours of their current and potential consumers.
Research design can and does take any form, but here are some common solutions:
1. Market Context
Market Context
Small survey: time and cost effective nationally representative overview of the market: awareness, consideration, penetration (brand and retail) and perception
2. Consumer Insight
Consumer Insight
Groups/depth face to face interviews to ascertain market hierarchies, brand perception purchase process,
key messages within sales process.
3. Opportunity metrics
Opportunity metrics
Online questionnaire developed against potential and existing consumers to quantify opportunity, products, messaging through to segmentation