Making your Brand Matter.

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About

Blacksheep Group

We are a team of multidisciplined, experienced strategists.

We have worked for the largest national and multinational brands in Australia and SE Asia.

We optimise brands through building an understanding of the customer drivers through research. We help brands define and position themselves within the mind of the customer to optimise sales through brand strategy processes and tools.

We ask the right customer questions, to inform brand direction, and remain as consultants through into execution.

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Our Experience

Some of our recent client projects

Australian Government

Helped understand role of government services, develop segmentation and evolve positioning to better engage the citizens of Australia.

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Phillip Island Nature Parks

Helped define and position the experience and natural asset brands, leading into masterbrand redefinition.

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Tontine

Helped the team unite and redefine, or go back to their roots, in developing a new (old) brand positioning for this iconic Australian brand.

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Victa

Helped over the years with understanding a dynamic and changing market through research in Australia and NZ, leading to brand and marketing recommendations and guidance.

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Spring Gully

Helped understand key drivers in the jarred vegies category, isolating consumers perceptions of brands and impacts on packaging and NPD technology.

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Lend Lease

Helped over the years with naming communities, understanding investors and renters motivation and helped optimise marketing and creative messaging.

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Miele

Helped Miele in NZ and Australia, through development of advertising to understanding the and servicing the customer at retail.

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Surefire

A brand of newly created nails for nail guns. We researched and named the product and managed the direction and development of brand identity.

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Blacksheep helped us to define the brand essence and brand stretch for Tontine. Craig was very easy to work with, and is a very good facilitator and presenter. I highly recommend.

Scott Haywood Marketing Manger Tontine Group