Market Research & Brand Strategy · Melbourne

Where Proof Meets The Plan

Melbourne's market research and brand strategy consultancy — turning consumer insight into commercial direction for Australian brands.

"We don't just tell you what consumers think. We tell you what to do about it."

Craig Hunter, Founder

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The Blacksheep difference

We're Melbourne's market research and brand strategy specialists — because insight without strategy is just data, and strategy without research is just guesswork.

Blacksheep. in numbers

25+

Years researching markets and consumers across Australia

4

Steps to a complete Brand Strategy — stakeholder interviews through to True North Report

100%

Independent - founder and owner works on your business. No holding group, no conflict of interest.

Let's talk about your brand.

Craig offers a free 30-minute consultation for every new enquiry. No pitch, no pressure — just an honest conversation about your business, your market, and whether Blacksheep is the right fit to help.

Common Questions

What is market research and why is it important?

Market research is the process of systematically gathering information about your customers, competitors and market to inform better business decisions. It matters because every business operates on assumptions — research replaces guesswork with evidence, reducing the risk of expensive mistakes and revealing opportunities that aren't visible from the inside.

What is brand strategy in simple words?

Brand strategy is the decision about what your brand stands for, who it's for, and why it's different. It's the foundation that guides everything — from how you communicate to how you price, hire and grow. Without it, every business decision is made in a vacuum.

"Craig helped unravel our brand complexities in a way we never thought possible. Extremely professional individual!"