A Market Research & Brand Strategy Specialist

Blacksheep Group

A Market Research & Brand Strategy Specialist

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We offer Market Research and Brand Strategy services. Blacksheep is a small consultancy, because we love what we do, and being small means we do it well every time. We have over 15 years experience working with growing, established and iconic national and international brands. We can offer insight into your market, your customer and your brand, then work with your teams to inspire brand direction.

We offer full service market research solutions. We have researched in 4 continents.  Completed 1000’s of consumer focus groups, business interviews and quantitative research projects, across pretty much every category.  In an experiential age, brands need to understand the motivation behind their customers choices. We utilise Psychology, Neuromarketing and Behavioural Economic theory to bring you a full understanding of the ‘why’ behind consumer behaviour. With our marketing skills we also turn insight into practical advice and real direction.

Brand Strategy – definition or transformation of  purpose. We have been developing the strategy ‘behind’ brands for over 15 years. We have highly successful tools and experienced consultants who can help define your brands strategy. We first consider your heritage and challenges to define your business focus. We then consider the consumer goals and brand strengths to arrive at a brand truth. Finally defining the spirit of the brand through considering internal and external culture. We regularly see this process unite and excite teams and create a shared vision for brand and business growth.

Experience is Everything: The key to great Consumer Research and Brand Strategy is experience. Experience brings clarity, focus and actionable business direction. It requires maturity and empathy to work with executive teams to successful outcomes. Blacksheep has never failed to engage and inspire a business or brand team. That’s why we continue to work with great new, established and iconic brands. Feel free to give owner and founder Craig Hunter a call. We are always happy to discuss and help you find the right path for your brand and business.

A selection of clients