Our Approach

Our Approach

Blacksheep is based in Melbourne, working across Australia, NZ and SE Asia

Making your brand matter. Specialists across Market Research, Brand Strategy and Brand Identity.

Small but Experienced.

Our consultants are among the most experienced in Australia, across market and customer research, brand architecture and positioning strategy and brand identity development.

Senior but Friendly.

We’ve run and consulted to national and international Advertising, Research, Media, Digital and Design agencies. But found no satisfaction in the agency model. We take satisfaction from our client’s success not our own.

Focused but Multi-skilled.

We plan our workloads to ensure complete client focus. We will delay or refuse work, rather than dilute our attention on your project. We don’t have juniors or mid-level staff. Our strategic consultant will complete all the research, leading into brand strategy, then partner our creatives to maintain strategy into execution.

‘Blacksheep have been invaluable in helping us break through the complexity of our service delivery environment to create a brand position strategy that, when implemented, will fundamentally change the way Australians perceive government services’

Felicia Gundelach
Director myGov Strategy Team
Digital Transformation Agency (DTA)
Australian Government

‘Blacksheep have been invaluable in helping us break through the complexity of our service delivery environment to create a brand position strategy that, when implemented, will fundamentally change the way Australians perceive government services’

Felicia Gundelach
Director myGov Strategy Team
Digital Transformation Agency (DTA)
Australian Government