Client Stories

Our client stories

Craig is a delight to work with. He quickly got to know the dynamic and requirements of our business and set out on an extensive research piece. Craig has an impressive ability to connect strategic and commercial drivers in creative and engaging ways. I highly recommend Craig and would welcome the opportunity to work with him again.

Nicole, Montague

Craig at Blacksheep helped us navigate a very dynamic and changing marketplace. Giving us strategic insight and clear advice, based on consumer and market research from Australia and New Zealand. He’s insightful, strategically minded, passionate and works with you to get the best outcomes. If you're looking for a strong strategic partner, Blacksheep is worth reaching out to.

Laura, Victa

We have worked with Craig on a number of projects ranging from creative campaign concept testing to a large scale market deep dive. Craig was able to go beyond the data and provide meaningful insights that helped to shape our business decisions. He combines his extensive experience with a relaxed, easy going approach.

Tatjana, Miele

Craig and his team have been invaluable in helping us break through the complexity of our service delivery environment to create a brand position strategy that, when implemented, will fundamentally change the way Australians perceive government services.

Felicia, Australian Federal Government

Craig helped us to define the brand essence and brand stretch for Tontine. Craig was very easy to work with and is a very good facilitator and presenter. I highly recommend him.

Scott, Tontine

Craig worked hard to understand our business and industry right from the start. The workshops he facilitated with our staff were really engaging and encouraged us to think about our business in new ways. The resulting strategy has transformed our identity with a contemporary, attractive and vibrant brand.

Tim

Some of our projects

South Melbourne Market

Helped with an extensive research project to determine key consumer and trader drivers resulting in brand positioning direction.

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Evolve North

Helped develop brand strategy, leading to a renaming the company. We then went on to develop the corporate brand identity and coffee brand product packaging.

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Development Victoria

Helped with the selection of community name and brand identity and execution.

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Montague

Helped the family through a brand definition exercise with internal, consumer and trade interviews. Then refreshing the brand identity and creating a new brand line.

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Australian Government

Helped understand role of government services, develop segmentation and evolve positioning to better engage the citizens of Australia.

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Miele

Over the years help grow understanding of the consumer the brand and the retail experience. Helping shape their messaging and creative choices in Australia and New Zealand.

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Aveo

The preferred research partner, working across multiple projects from optimising product and service delivery to understanding the mind and mood of older Australia.

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Bosch

Helped over the years with understanding power tools and repositioning and developing new brand identities for products as they enter the Australian marketplace.

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Surefire

A brand of newly created nails for nail guns. We researched and named the product and managed the direction and development of brand identity.

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AV Jennings

Helped in understanding the spheres of home, neighbourhood and community and its impact on house design and amenity.

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ANZ

Over the years we have helped optimise credit cards, create on-line mortgage brands and understand the drivers within the SME market.

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Sonos

Helped an international (quasi-academic) project prove the positive impact of superior versus inferior sound on stress and enjoyment within consumers.

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Lend Lease

Helped over the years with naming communities, understanding investors and renters motivation and helped optimise marketing and creative messaging.

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Spring Gully

Helped understand key drivers in the jarred vegies category, isolating consumers perceptions of brands and impacts on packaging and NPD technology.

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Victa

Helped over the years with understanding a dynamic and changing market through research in Australia and NZ, leading to brand and marketing recommendations and guidance.

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