Craig Hunter

Market Researcher | Planning Director | Brand Consultant

Brand Causality book out now.

About Craig...

From the tender age of 15 when I saw the Nescafe, “I can see clearly” Ad (1988 – you can find it on YouTube), at the cinema in my hometown of Witney (near Oxford), I was obsessed with how brands could make you feel and why… and I still am!

Work History:

  • Worked for Saatchi&Saatchi London, as a hopeful graduate.
  • First real job was Publicis London.
  • Publics then to DDB to work on Hasbro.
  • Moved to Account Planning.
  • Worked for DDB all over Europe
  • Eventually landed in Australia in 2000.
  • DDB Sydney: Senior Planner.
  • DDB Melbourne: Planning Director.
  • Founded my own business, Blacksheep.
  • Sold Blacksheep to Enero Group.
  • Led The Leading Edge in Melbourne.
  • Happily, restarted Blacksheep…

Skills:

  • Brand Consultant to Clients and Communications Agencies.
  • Researcher: Qualitative/Quantitative Market/Consumer Researcher.
  • Planning Director: Experienced in London, Europe, North America, Australasia.
  • Author: Brand Causality. A guide to successfully positing your brand.
  • Lecturer: Deakin University Communications (Advertising).

About Brand Causality…

book.btm.1

The development of a strong brand is essential to the day to day running and long-term success of any business. But how do you go about successfully positioning your brand in the marketplace and the mind of the consumer? In this book you will find the answer!

Brand Causality is a process that will guide you through a series of simpleformative questions that will in turn allow you to define critical core concepts about your brand. What business is your brand in, who are your key customers or clients, what is it they want from your brand? Guiding you to your brands internal beliefs, purpose, and personality. The process outlined in this book relies on causality. The formative questions lead you to the core concepts which in turn lead you to defining brand concepts: your brand story and your brand essence.

Brand Causality is for anyone who wants to build a strong brand and understand the process and the expression of brand positioning. The purpose behind the book is to reveal the often guarded and secretive world of brand consultancy. Guiding business owners, corporate executives, marketing and advertising professionals and students through a process, resulting in strategically strong and engaging brands.