Experience

Some of our recent client projects

Australian Government

Helped understand role of government services, develop segmentation and evolve positioning to better engage the citizens of Australia.

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Phillip Island Nature Parks

Helped define and position the experience and natural asset brands, leading into masterbrand redefinition.

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Tontine

Helped the team unite and redefine, or go back to their roots, in developing a new (old) brand positioning for this iconic Australian brand.

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Victa

Helped over the years with understanding a dynamic and changing market through research in Australia and NZ, leading to brand and marketing recommendations and guidance.

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Spring Gully

Helped understand key drivers in the jarred vegies category, isolating consumers perceptions of brands and impacts on packaging and NPD technology.

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Lend Lease

Helped over the years with naming communities, understanding investors and renters motivation and helped optimise marketing and creative messaging.

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Miele

Helped Miele in NZ and Australia, through development of advertising to understanding the and servicing the customer at retail.

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Sonos

Helped an international (quasi-academic) project prove the positive impact of superior versus inferior sound on stress and enjoyment within consumers.

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ANZ

Over the years we have helped optimise credit cards, create on-line mortgage brands and understand the drivers within the SME market.

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AV Jennings

Helped in understanding the spheres of home, neighbourhood and community and its impact on house design and amenity.

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Surefire

A brand of newly created nails for nail guns. We researched and named the product and managed the direction and development of brand identity.

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Bosch

Helped over the years with understanding power tools and repositioning and developing new brand identities for products as they enter the Australian marketplace.

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‘Craig is not only a great strategic thinker he understands the power of creativity as well. I enjoyed my time working with him’

Nick Cummins
Creative Partner The Royals

‘Craig is not only a great strategic thinker he understands the power of creativity as well. I enjoyed my time working with him’

Nick Cummins
Creative Partner The Royals