“Craig quickly got to know the dynamic and requirements of our business and set out on an extensive research piece. Craig has an impressive ability to connect strategic and commercial drivers in creative and engaging ways. I highly recommend.”
Nicole, Montague.
We have been researching markets and consumers for over 15 years, but our professional origins are in communications and brand strategy. Ensuring insight and strategic recommendations to guide your business
Companies come to us to understand the metrics of their marketplace, and the attitudes, motivation, and behaviours of their current and potential consumers.
We have conducted 100’s of research projects over 4 continents. But we never, ever tire of finding out why.
We are highly experienced in all forms of quantitative and qualitative research. Both Business to Business and Business to Consumer. Here’s some typical areas of investigation and reporting:
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- Identify & Optimise Customer Journey & Experience
- NPS: Conduct, Quantify & Explain
- Identify, Explain Brand/Category Motivations & Goals
- Validate & Rank Brand/Category Motivations & Goals
- Develop Customer Insights for NPD & Creative Development
- Identify & Rank Engagement of Brand & Marketing Messages
- Optimise Marketing Strategy & Advertising Creative Execution
- Quantify Brand Awareness, Consideration & Penetration
- Quantify Retailing Behaviours & Media Imperatives
- Size & Segment Potential Marketplaces & Consumer Groups
To mention a few! Research design can and should take many forms, please feel free to give us a call and we can discuss potential approaches that suit your objectives.
Experience & Knowledge
You only get the best. Craig has been researching consumers in 4 continents for 20 years. He has led research and insight projects for the world’s leading brands. He advises Advertising and Research agencies on best practice and lectures at Deakin University.
Strategy & Ideas
Research agencies do not naturally apply insight into competitive and commercial realities. Craig is a Brand Consultant, Advertising Planning Director, and Researcher. Our broad experience means application of insight into strategy, ideas and tactics is second nature.
Focus & Understanding
Craig has a focus and priority around your project that only the business owner and founder can have. Our reputation is faultless over 20 years. Craig will manage and execute all aspects of the project, all the way through, building a unique understanding.
Craig at Blacksheep helped us navigate a very dynamic and changing marketplace. Giving us strategic insight and clear advice, based on consumer and market research from Australia and New Zealand. He’s insightful, strategically minded, passionate and works with you to get the best outcomes. If you're looking for a strong strategic partner, Blacksheep is worth reaching out to.
