Some Nice Words


“We have worked with Craig on a number of projects ranging from creative campaign concept testing to a large scale market deep dive. Craig was able to go beyond the data and provide meaningful insights that helped to shape our business decisions. He combines his extensive experience with a relaxed, easy going approach.”

Tatjana Switajewski Head of Marketing Communications

Australian Government

‘Blacksheep have been invaluable in helping us break through the complexity of our service delivery environment to create a brand position strategy that, when implemented, will fundamentally change the way Australians perceive government services’

Felicia Gundelach Director myGov Strategy Team Digital Transformation Agency (DTA) Australian Government


‘We decided to partner with Blacksheep Group. It was one of the best business decisions we have ever made. Craig worked hard to understand our business and industry right from the start. The workshops he facilitated with our staff were really engaging and encouraged us to think about our business in new ways. The resulting strategy has transformed our identity with a contemporary, attractive and vibrant brand’.

Tim Phelps MD GTES

Tontine Group

‘Blacksheep helped us to define the brand essence and brand stretch for Tontine. Craig was very easy to work with, and is a very good facilitator and presenter. I highly recommend.'

Scott Haywood Marketing Manger Tontine Group

The Royals

‘Craig is not only a great strategic thinker he understands the power of creativity as well. I enjoyed my time working with him‘.

Nick Cummins Creative Partner The Royals