Craig Hunter — Founder & Brand Strategist

Craig Hunter is the founder of Blacksheep Strategic Group, a Melbourne market research and brand strategy consultancy. With over 25 years of experience researching consumers and building brand strategy for some of Australia's most dynamic brands, Craig brings a rare combination of qualitative and quantitative research expertise and globally informed brand thinking to every engagement.

Researcher. Strategist. Founder.

Craig began his career at Saatchi & Saatchi and Publicis in London before moving into account planning and research, working with DDB across Europe and North America. In Australia, he served as Senior Planner and Researcher at DDB Sydney before becoming Planning and Research Director at DDB Melbourne.


He founded Blacksheep Research & Strategy, later sold to Enero Group, before running The Leading Edge research in Melbourne and ultimately restarting Blacksheep Strategic Group.


Craig is a qualitative and quantitative market researcher, planning director, brand consultant, author of Brand Causality, and has lectured at Deakin University — bringing genuine global experience to every Australian brand and research brief.


Expertise

  • Qualitative & Quantitative Market Research
  • Brand Strategy & Planning Direction
  • Author — Brand Causality

Career History

Over 25 years of global experience, brought to Melbourne.

  • Saatchi & Saatchi then Publicis, London
  • Account Planning & Research
  • DDB across Europe and North America
  • DDB Sydney — Senior Planner / Researcher
  • DDB Melbourne — Planning & Research Director
  • Founded Blacksheep Research & Strategy
  • Sold Blacksheep to Enero Group
  • Led The Leading Edge research, Melbourne
  • Founder, Blacksheep Strategic Group

"Craig helped unravel our brand complexities in a way we never thought possible. Extremely professional individual!"

About Blacksheep

Who is Craig Hunter?

Craig Hunter is the founder of Blacksheep Strategic Group, a Melbourne-based market research and brand strategy consultancy. With over 25 years of experience across Australia, Europe and North America, Craig brings a rare combination of qualitative and quantitative research expertise and globally informed brand thinking to every client engagement.

What is Blacksheep Strategic Group?

Blacksheep Strategic Group is a Melbourne market research company and brand strategy consultancy founded by Craig Hunter. We work with B2B and B2C brands across Australia, delivering strategy-enhanced market research and evidence-based brand strategy — with a clear process, a fixed fee, and no conflicting interests.