Brand Strategy Consultant Melbourne
One Process. Firm Fee. Clear Deliverables.
Craig Hunter is a Melbourne-based brand strategist with global experience across three continents. We offer a clear process and deliverables for a fixed fee to create a strong brand strategy for your business. We believe brand strategy should be free of execution — it shapes and directs your business, and we specialise in brand strategy and brand positioning, not creative execution.
"Craig helped us navigate a very dynamic and changing marketplace. Giving us strategic insight and clear brand advice, based on consumer and market research from Australia and New Zealand. He's insightful, strategically minded, passionate and works with you to get the best outcomes."
Our Brand Strategy Process
Developing a brand strategy for your business doesn't have to be complicated. We offer one process, a firm fee, a set timeline, and clear deliverables. Our four-step brand strategy audit covers stakeholder interviews, competitor overview, customer research, and culminates in your True North Report — a concise, inspirational document defining your brand direction and giving your whole business a north star to work toward.
Brand Strategy Services Australia
We work with businesses across Melbourne and Australia on brand strategy audits, brand development, and brand positioning. Whether you're a new business defining your brand for the first time, or an established brand in need of a rebranding strategy, Blacksheep delivers evidence-based brand strategy for a fixed fee of $20K over four weeks — with clear deliverables every step of the way.
Brand Strategy Questions Answered
What are the core components of an effective brand strategy?
An effective brand strategy has three core components: it must be true to the brand's genuine ambition and strengths, motivating to the customer's real needs and desires, and distinct from competitors in a way that's credible and ownable. At Blacksheep, these three lenses form the foundation of every brand strategy engagement.
How can I develop a brand strategy for a new business?
Developing a brand strategy for a new business starts with honest internal alignment — what do the founders believe the brand stands for? From there, you need competitor context and real consumer insight before you can define a direction that's genuinely distinctive. Blacksheep's four-step process covers all of this in four weeks, for a fixed fee.
What are common mistakes to avoid when creating a brand strategy?
The most common mistake is confusing brand strategy with creative execution — designing a logo before deciding what the brand stands for. The second is skipping consumer research and relying on internal assumptions about what customers want. Both lead to strategies that look good on paper but don't land in the real world.
How do businesses define their target audience for branding?
Defining your target audience for branding starts with understanding who is most motivated by what your brand offers — not just who currently buys it. We use consumer research to identify the audience that represents the greatest commercial opportunity, and build the brand strategy around genuinely connecting with them.
What are the key elements of a brand strategy?
The key elements of a brand strategy include a clear brand purpose, a defined target audience, a compelling positioning statement, and a set of brand values that guide behaviour. At Blacksheep, we bring all of these together in the True North Report — a single, concise document your whole business can work from.
What is brand strategy in simple words?
Brand strategy is a clear decision about what your brand stands for, who it serves, and why it's different from everything else in the market. It's not a logo or a tagline — it's the thinking behind everything your brand does.